Launch Week: The Truth Behind Launching Zojee
on August 16, 2026

Launch Week: The Truth Behind Launching Zojee

The truth is, launch week didn’t quite go how we imagined it would.

While we were getting Zojee, our Australian made skincare brand for sensitive family skin, out into the world, we were also recovering from a cold.

Melbourne was extremely cold, rainy and windy, and our skin was definitely feeling it. It was dry, sensitive and in need of some extra care.

In a way, it became a true test for our own gentle skincare products.

We were constantly reaching for our I-Got-You Cream. It was always close by, and we found ourselves applying it throughout the day whenever our skin needed a little extra comfort. Even while we were recovering, it helped calm our skin down and made such a difference to how our skin felt.

It was a strange time to launch. We were excited, exhausted, recovering and trying to take everything in at once.

But then came all the lovely messages.

We received so many well wishes for our launch, and every single one meant so much to us. After months of creating, testing and waiting, seeing people celebrate this little brand we had poured so much into was incredibly special.

Since launch, we have also had the chance to speak with multiple families who have tried Zojee. Hearing their experiences and receiving such positive feedback has been one of the most rewarding parts of this journey so far.

Hearing that families love how gentle our Head-to-Toe Wash feels, how soft their skin feels afterwards and how easily our I-Got-You Cream fits into their everyday routine means more than we can say.

Because that was always the hope.

We wanted to create gentle, calming care for sensitive skin that families could feel comfortable reaching for every day. From our gentle wash to our nourishing cream, every part of Zojee was created with sensitive skin and everyday family life in mind.

We also care deeply about the skin barrier and the skin microbiome, and about creating products that support skin without making things complicated. If you’re curious about the skin microbiome and why it matters for sensitive skin, we’ve shared more about it here.

And now, knowing that our products are helping other families too feels pretty amazing.

Every order, every message and every kind word means the world to us.

Thank you for believing in Zojee, for supporting us and for giving us the courage to carry on.

We are so grateful that what started as an idea close to our hearts is now finding its way into other families’ homes.

Thank you for being part of our journey.

With care,

Alicia and Jonathan